March 8, 2012 — Keith Sterling is the new communications director for the University of Utah. Reporting directly to the chief marketing and communications officer, Bill Warren, who joined the U last year, Sterling will work to develop a strategic media relations plan to help elevate the profile of the U while also serving as the university’s primary media spokesperson.

Sterling joins the U from the city of Burbank, California where he held the position of public information officer.  Prior to his time in Burbank, he served as public relations director for the city of Broken Arrow, Oklahoma, Scottsdale School District in Arizona and a boutique advertising/public relations agency, also in Arizona.  Before transitioning into public relations, Sterling worked as a television news anchor/reporter at several network affiliates across the country.

“I am honored to join the U at such an exciting time,” says Sterling.  “There are so many stories to tell and I look forward to working closely with our communications teams across campus to share our achievements.”

A native of Long Island, Sterling has been honored by the Public Relations Society of America and Arizona School Public Relations Association for his work in media relations and branding.

Sterling’s contact information at the U: office 801-581-5180, mobile 801-258-1522, email keith.sterling@utah.edu.