April 29, 2013 – In recognition of Commencement Week 2013 and in celebration of the University of Utah’s new brand, the word IMAGINE has been temporarily added to the large block U on the hillside above Salt Lake City. The general commencement ceremony will be held on Thursday, May 2, 2013.

“The block U is a landmark seen across the valley,” said Brian Rasmussen, marketing director for the U. “When a group of students suggested the idea, we agreed it was the perfect way to share our message and honor this year’s graduates.”

The installation of the banner is being overseen by the university’s facilities department with the goal of minimizing any negative effects on the environment. The banner will be displayed until May 6.

The Imagine U campaign is part of the university’s new marketing strategy that helps define the University of Utah as a tier-one teaching and research institution offering a collaborative learning experience that prepares students to succeed in a competitive work environment.
For more information about Imagine U, visit http://umc.utah.edu/imagine-u