Research Indicates Free Rooms Not An Incentive For Hotel Patrons
In a May 23 Wall Street Journal article called “Desperate to Fill Their Beds, Hotels Offer Free Rooms,” Ron Lieber reports that three of the largest hotel chains in United States are giving away free rooms in an attempt to entice business users back to their hotels after a fall-off in travel following September 11. Rohit Verma, Associate Professor of Operations Management at the David Eccles School of Business at the University of Utah says such incentives won’t be effective.
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